Public post
locale captured
Public social observation
Collect only authorized public observations, isolate sessions, preserve source and market context, and keep personal data and private account activity outside the default workflow.
Public monitoring workflow
4 signals ยท one review queue
Public post
locale captured
Brand mention
evidence stored
Profile check
session isolated
Trend sample
rate bounded
Choose fields, retention, and evidence before collecting content.
Track public posts or pages that mention approved brand terms, together with source and timestamp.
Compare public profile, campaign, or landing content across named markets and languages.
Monitor official public accounts and organization pages for published updates.
Store public creative identifiers, caption, destination, and visible placement without collecting private engagement data.
Use a documented sampling frame instead of treating all accessible posts as representative opinion.
Exclude private profiles, messages, personal contact data, and account actions unless separately authorized and governed.
Decision guide
Target unauthenticated public organization, campaign, or content pages rather than private individual data.
Collect only fields needed for the stated monitoring purpose and avoid storing unrelated identifiers.
Do not reuse cookies or account state between unrelated brands, markets, or research jobs.
Keep a redacted URL, timestamp, public marker, and small artifact rather than full account histories.
Schedule checks according to business need and target policy; stop on explicit denial or repeated challenges.
Review sensitive classifications, sentiment conclusions, and identity-related data before downstream use.
The default workflow should not. Private data or authenticated access requires explicit authorization, platform review, privacy controls, and a separate retention policy.
No. Feeds can depend on account, history, experiments, language, time, and personalization. The result is one controlled public observation.
Minimize fields, avoid sensitive identifiers, define retention and access, and prefer aggregated or organization-level public data where possible.
No. Behavior, account state, target policy, protocol, and request volume also matter. Classify responses and stop uncontrolled retries.